COLOUR VISION N°19 colour concept impresses with its creative colours, effects and surfaces, as well as with the narrative background of the connoted themes of „Responsibility“ and „Timeline“. True to the motto: with colours at the trend.
Responsibility
Everything we do today - whether it be on an economic, political or social level - will affect the future. We must always be aware of this responsibility.
Nearly every product is individually packaged and the transport packaging contributes massively to the packaging waste, the disposal of which has become a worldwide problem. The plastics industry in particular must think about recycling and concepts for reusability. Thanks to their waste systems, Austria and Germany are already pioneers in this field, while the EU as a whole is now working on solutions for the future.
Protecting Earth in all its complexity should be our top priority if we want to be able to enjoy our natural surroundings in the future without any complications. Every one of us should feel compelled to use our planet’s valuable resources responsibly, without overexploiting any of them. In many areas, time has almost run out: the honeybee plays an important role in our whole ecosystem, and we must therefore take it upon ourselves to stop the global demise of entire colonies of bees.
This appeal for responsibile treatment of our earth has inspired us in our selection of these nine effect colours.
Clear and concise, they convey our desire to continue being able to enjoy nature in all its unique beauty.
GLITTER GREEN
PRODUCT NAME: HP6BB4667
RUSTY MATT RED
PRODUCT NAME: SB7BA8027
ELBAITE GREEN
PRODUCT NAME: HP6BB4717
EARLY BLUE METALLIC GLOSS
PRODUCT NAME: PP5BB1687
UPCYCLED MARBLE
PRODUCT NAME: UNS6BB4567
ORGANIC PURPLE
PRODUCT NAME: HP5BB9307
BEACH SAND
PRODUCT NAME: HP8BA6057
SHADOW NIGHT GREEN
PRODUCT NAME: HP6BB4687
HONEYBEE YELLOW
PRODUCT NAME: HP2BA5687
Timeline
Visions are inspired by the past. How carefree were the 1970s – a time when easiness, love, acceptance and tolerance prevailed and determined the tone of life. People lived in the moment - a colourful time when they dreamed of a peaceful world. Imagine how wonderful it would be to experience such an attitude towards life again. Surrounded by continuously ringing mobile phones and overstimulation, some of us enjoy today the convenience of digital, urban life, whilst others ponder a bleak future.
The founders of companies like Apple and Mircrosoft, which were established in the mid-70s, were undoubtedly ahead of their time. Alexa and Siri already belong to the present day. Artificial intelligence is striding ahead with an ever-increasing number of robots undertaking tasks that we ourselves would normally do. With this in mind, we have coined the motto: "Never stop dreaming, never stop asking".
This change has led us to create a spectrum of nine trendy colours.
These colours represent a combination of nostalgia and modern life, emotion and intelligence, warm pastels and cool metallics.
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