Colour Vision N°18 is dedicated to the two contemporary lifestyle topics "iDENTiTY" and "DiGiTAL ECONOMY".
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Identitiy
The longing to live out our identity and make our lifestyle as individual and autonomous as possible is as old as humanity itself. In a time characterised by uncertainty and instability, finding the necessary access to an experienced individuality is more difficult than ever.
The new luxury goods therefore offer time for reflection and rest for conscious consideration. This is also reflected in the new lifestyle phenomenon of "Hygge" – the art of contentment – which originated in Denmark. Possessions are no longer felt to be the only road to happiness. Our society is increasingly developing along the lines of "sharing communities": communities that are multiplying rapidly and form an inviting and inspiring network. A new spirituality is perceptible, related to meditation, yoga, dancing or simply the retreat to our own identity.
These trends, which focus on strengthening our own identity and a positive approach to society, have inspired us to come up with our theme of IDENTITY.
GOLD OCHER
PRODUCT NAME: HP2BA5067PERLMUTT
EMOTIVE MATT RED
PRODUCT NAME: SB4BB1757PERLMUTT
COSY FIRE RED
PRODUCT NAME: HP4BB1747PERLMUTT
MY PURPLE
PRODUCT NAME: HP5BB7387PERLMUTT
CHAROITE PURPLE
PRODUCT NAME: UNS4BB7327MARBLE
SNUGLY RED
PRODUCT NAME: HP4BB1737PERLMUTT
HYGGE LIGHT BLUE
PRODUCT NAME: HP5BB7377PERLMUTT
NATURE STONE GREEN
PRODUCT NAME: HP6BB2977PERLMUTT
PETROL BLUE METALLIC
PRODUCT NAME: HP6BB2967PERLMUTT
Digital Economy
Digitisation and artificial intelligence are changing the economy rapidly. Industry 4.0 is changing the rules of the game and creating almost limitless possibilities for innovation.
Robots are performing household tasks and sophisticated computer systems are increasing efficiency in many areas of our lives. The DIGITAL ECONOMY is changing value chains as well as transforming traditional business models and creating completely new ones. The DIGITAL ECONOMY is changing our familiar world and requires an equally innovative colour spectrum to illustrate the infinite possibilities of further development and change.
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